Commerce happens during commute
Electronics stores are located around major train stations, and passengers are accustomed to visit during their commutes home.
Education happens in-store
Electronics retailers create very rich shopping environments. Staff are very well educated and demo systems, videos on the shelf, comparison charts, and sell sheets are available to help customers choose. What’s more, customers frequently purchase accompanying literature from the substantial book sections present in most stores.
The software retail experience is full of subtle, nuanced differences for the Japanese consumer. It would be foolish to go at it alone, so we're very glad to have a trusted partner in Sourcenext™ to help us navigate the channel."Mike Andrews, Managing Director, NovaStor